Cultura connects users to free cultural experiences across New York City. It offers a curated guide to museums, galleries, libraries, and cultural centers, featuring up-to-date details on exhibitions, classes, and programs.
Core Values
Accessibility – Ensuring cultural experiences are open to everyone, regardless of income or background.
Discovery – Encouraging exploration and deeper engagement with NYC’s diverse cultural landscape.
Community – Bringing people together through shared cultural experiences and fostering a sense of belonging.
Goal
To inform and inspire people to take advantage of the free cultural offerings available throughout NYC.
Tone
Inclusive, vibrant, informative, and dynamic.
design Process
Hand & digital SKETCHES
color palette
typography
logo variations
